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Медиасреда российской модернизации

Автор: Наталья Кириллова

Книга является второй частью дилогии о развитии медиакультуры как феномена информационной эпохи. Первая книга «Медиакультура: от модерна к постмодерну» вышла в начале 2005 года. Объектом исследования в данной монографии стала медиасреда российской модернизации на рубеже XX — XXI веков как своеобразного «транзита» в демократию. Автор рассматривает медиасреду как совокупность социальных, экономических и духовных условий, в контексте которых функционирует медиакультура. Медиасреда — это сфера, которая через посредничество массовых коммуникаций (печать, радио, ТВ, видео, кино, компьютерные каналы, сеть Интернет и т.д.) связывает человека с окружающим миром, информирует, развлекает, пропагандирует те или иные нравственно-эстетические ценности, оказывает идеологическое или организационное воздействие на мировоззрение и социальное поведение людей. Словом, влияет на общественное сознание, являясь интегратором социальной модернизации России. Книга представляет особый интерес для специалистов в сфере культурологии и социологии, журналистики и политологии, философии и педагогики, а также для студентов гуманитарных вузов.

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Smart Women Don’t Retire — They Break Free: From Working Full-Time to Living Full-Time

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For the amazing female pioneers who shattered the glass ceiling, a practical and inspiring guide to reinventing what’s next.Boomer women have been trailblazers throughout their professional lives. Now that their careers are losing their edge and children leave the nest, these women are ready to do for retirement what they did for the working world—redefine it. The first book from The Transition Network focuses on the unique needs of women as they explore new possibilities and redesign the old model of retirement, which no longer offers the challenges that these women experienced throughout their careers.This book shows how to create new and exciting work and volunteer opportunities and how to discover new outlets for creativity and passion. Rich in practical advice and stories from women who have successfully navigated this stage, SMART WOMEN DON’T RETIRE — THEY BREAK FREE is a blueprint for women seeking a whole new set of life choices. THE TRANSITION NETWORK is a nation-wide community of women who are creating exhilarating new transition possibilities. Members network through monthly programs; online; and through dynamic peer groups. Members have had successful careers in government, finance, international corporations, and the arts.

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Consumer buying behaviour for white goods

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With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour.

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Meetings, Conventions, and Expositions: An Introduction to the Industry

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Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success

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«If a man is judged by the company he keeps, David Nour’s Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships.» -Dennis Sadlowski, President and CEO, Siemens Energy and Automation, Inc. «Relationship Economics is so much more than networking-it’s a systematic approach to building and nurturing relationships to get things done.» -William L. Koleszar, Senior Vice President, Marketing, Citizens Financial Group/ Royal Bank of Scotland «Social capital is essential for success, and Relationship Economics provides an approach to enhancing its value.» -Terry C. Blum, Director, Institute for Leadership and Entrepreneurship, Georgia Tech College of Management «In the airline industry-or any industry for that matter-strategic relationships are instrumental to your success to drive profitable, long-term growth. David Nour has captured that essence in Relationship Economics.» -Randy Martinez, Col. USAF (Ret.) and former CEO, World Air Holdings, Inc. «In Relationship Economics, David Nour highlights very timely concepts and successfully points out that with today’s technology and global knowledge, we are able to formulate personal, functional, and strategic relationships essential to our success.» -Peter M. Sontag, Chairman, Orthopedic Development Corporation «Forget cold calling. It’s still about who you know, and Relationship Economics paves the fastest and most disciplined process for building a world-class portfolio of quantifiable and strategic business relationships.» -Greg Alexander, CEO, Sales Benchmark Index, and author of Making the Number and coauthor of Topgrading for Sales «The Relationship Economics principles are critical to business, cultural, and diplomatic success. Look at any successful businessperson-they have done an outstanding job of managing their relationships, consistently over a long period of time.» -Ken Stewart, Commissioner — Economic Development, State of Georgia «A fantastic read. Constantly weaving great ideas with practical applications. You’ll never look at business relationships the same way again.» -Rick Frishman, founder, Planned Television Arts, and Publisher, Morgan James Publishing

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What motivates Greek consumers to buy organic food?

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Interest in organic farming and food has increased tremendously as consumers and marketers respond to coverage in the media about health and environmental impacts of pesticides, genetically-modified organisms, and food safety. Consumption of organic food in Greece is very low and, at the same time, it is increasing at a fast rate. Thus, in the present book, an attempt was made to identify the motivations behind the purchasing of organic food among the Greek residents of Thessaloniki. The study adopted a quantitative approach. Results show that Greeks from Thessaloniki buy organic food, mainly because of health consciousness, ethical self-identity and food safety concerns. However, some of the consumers cannot overcome certain obstacles in purchasing organic food, such as high prices, poor availability and confused labels. The value of this study is that it can offer food marketers from Thessaloniki a direction to enhance strategies for marketing organic products. By knowing the reasons behind the purchasing of organic food, marketers of organic food can establish a better communication message with consumers.

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Traceability of Milk at a Swedish Dairy

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With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skanemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skanemejerier, this thesis sets out to find the value proposition in the novel technology — how to improve it and to find opportunities for its commercialization. A customer survey, website interface analysis, several qualitative interviews and literature on food traceability constitute the major inputs of data. A number of practical opportunities for how to improve the offering are presented, together with several more strategic approaches on expanding the offering into business models. This book was originally written as a Master’s thesis for Skanemejerier, but any marketing and communications professional with an interest in traceability of consumables will find this and interesting read.

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Media, Vengeance, and Litigation

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This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals’ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff’s attorney advertising.

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B2B Marketing in Mineral Industry

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The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization’s success. One ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations constantly try to grab the opportunity of getting more and more quality customers as well as retain them in a long run with the help of their relationships. Business organisations have been forced to adapt their marketing and purchase process due to the recent developments in global environments. The B2B marketplace offers a blend of opportunities to the organizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the B2B markets in Mineral sector in Indian Sub-continent.

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Жук. Volkswagen. Приключения легендарного брэнда в Америке

Автор: Дэвид Кайли

Книга дает любителям и специалистам мастер-класс, где известные менеджеры делятся опытом: как устроить успешный бизнес, создавать и продавать продукт. И не только автомобили. Приключения легендарного брэнда в Америке — эмоциональный рассказ о рождении рекламной классики. Дэвид Кайли — глава детройтского бюро газеты USA Today, эксперт в области автомобильной индустрии. Кайли регулярно пишет для журналов Adweek и Brandweek и является аналитиком автомобильной отрасли и рекламы в Nightline, CNBC, CNN и Today Show. Цель этой книги, по словам автора, сделать набросок истории жизни компании, дать читателям ощущение прошлого Volkswagen, чтобы они могли оценить значимость этого брэнда в течение большей части двадцатого столетия, и описать великое возрождение компании в 90-е годы. Как человек, работавший в области рекламы и видевший самый бездарный маркетинг и плохую рекламу, которая появлялась в средствах массовой информации США, Кайли надеется, что люди, пытающиеся понять, как «вылечить» брэнд, узнают, как это сделать — и как не надо делать. История Volkswagen — это хороший учебник. И это хорошая история. В книге есть все, что нужно поклоннику Volkswagen или менеджеру, ищущему идеи в области маркетинга и брэндинга. Главный герой в ней — не человек, а Жук. Это история компании «Volkswagen», ее людей и автомобилей, хроника ее поражений и побед.

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